A word from the Founder and CEO of Striking Beauties:



Hello, I'm Dena Paolino, I love boxing.


I love the power I feel as I'm wrapping my hands, the exhilaration that overcomes me as I throw punches, and the crisp sound of the leather glove smacking the bag. I love the rhythm of combinations, the speed and intensity of throwing hooks and slipping jabs and the challenge of the last 30 seconds in a round. I love the focus and determination that boxing demands of me, and the sweat and exhaustion that overcome me, as I punch, slip and block. Most of all, I love the confidence and strength that I walk out of the gym with at the end of my workout.


After falling in love with boxing, I did a lot of research and found that there were few, if any, women’s boxing gyms. Yet there were women throughout the world who loved boxing. Women who had experienced the exhilaration and empowerment but had not found a ring of their own. I read blogs from women in NYC, Australia and China….where women asked one another “Hey, where can I box and not feel out of place?” “Where can I box that’s not my boyfriend’s gym?” “Where can I get an authentic fighter’s workout and not some cardio-box or aerobic-style class?” ”Where can I go to box with other women, in a comfortable atmosphere while still getting the training of a professional boxer?” And the answers were always the same……”There isn’t any place!”


So in 2008, in response to all the women searching for a ring of their own, and for those who had yet to the experience the benefits of boxing, I created STRIKING BEAUTIES. A pretty, stylish yet hardcore studio offering an inviting environment for women of all ages and fitness levels to take their first step into the ring without feeling intimidated! But turning this vision into a successful reality could never have happened without the guidance of some incredible professional and world champion boxers.


Since opening in 2009, I have had the benefit of meeting and working with so many incredible professional female boxers such as Shelly “Shelito’s Way” Vincent, Queen Underwood, and many more. These amazing boxers have been the inspiration for, and authentication of, our boxing programs. It is under their guidance that our class formats are created, and our Instructor certification program - required of every STRIKING BEAUTIES’ Team member- was established and is implemented! As the only women’s boxing gym franchise company in the world with workouts designed by a world champion professional female boxer, and instructor training taught and critiqued by one of the most experienced professional boxer trainers in the country, STRIKING BEAUTIES has set the highest standard for a quality boxing regiment and is committed to adhering to this measure! At STRIKING BEAUTIES, we guarantee our members an authentic, challenging, fun workout each and every time!!!  


STRIKING BEAUTIES has become the symbol of women who want to “do something for themselves”, who “want to feel stronger and more confidant” and who end up “walking out of the gym saying…yeah, I can do this!” These women are married mothers of triplets, divorced mothers of teenagers and single mothers of infants. They are single young professionals, corporate executives and students. They are women in their 60s, 50s, 40s, 30s, 20s and teens. These women have never exercised and they have run marathons. They are unemployed and are opening new businesses. These women have grown up in the projects and they live in posh neighborhoods. They drive motorcycles, pick-up trucks and Mercedes. These are the faces of women’s boxing...these are the women of STRIKING BEAUTIES. Welcome to STRIKING BEAUTIES...the gym, the workout and the life style!


Dena Paolino